Originally known as Community Camera, and later as Business Technologies, The Mac Guys were established in 2000. We offer sales and service to both business and home customers. We are the area’s only Apple Premier Partner and Apple Premium Service Provider.
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- You can see how much your old Apple Mac, iPad, iPhone, or Apple Watch is worth by using our easy online quote evaluator. Once you bring your trade-in to the store, we will provide the final quote and give you in store credit for eligible items.
- Nov 27, 2011 Question: Q: why buy a macbook at an apple store vs best buy I am curious of what the benefits are from buying from the apple store vs somewhere like Best Buy where you can get the same product for cheaper right now.
Is your Apple device not working like it should? Our Apple Certified technicians have the tools to get your computer fixed right.
We offer group classes for Mac and iPad. We also offer one-on-one instruction from one of our Apple Experts.
Trade-in your used electronic items towards new! We also offer FREE recycling.
We offer special Apple educational pricing for students, faculty, and staff at an educational institute.
We have smart home products that are compatible with Apple’s HomeKit.
The Mac Wellness Monitoring service keeps an eye on your Mac’s health 24/7.
On-site check-up of your devices, network, basic maintenance, and recommendations.
Stop in, give us a call, or send us an email. One of our Apple Experts will be happy to assist you.
We are honored
to have been voted
Best IT/Computer Repair
in La Crosse County,
three years in a row!
The Mac Guys have always been there when I need them.
When I walk through the door, they always smile.
They offer good service, are dependable, and friendly.
– K. ALLNESS
AppleCare+ for Mac extends your coverage to three years from the original purchase date of your Mac and adds up to two incidents of accidental damage coverage.
Ask us for more details.
I treasure the fact that we have a local (non-big-box) store for Apple products and repairs.
The store is awesome and elegant!
– E. FROST
These guys are great, always got an answer or help when needed.
Old people need help.
This is the place I will do my computer business with forever.
– B. SASSE
The Mac Guys
The Mac Guys – Apple Premier Partner
40 Copeland Avenue, Suite 111
La Crosse, WI 54603
608-782-1565 • www.themacguys.net
THE MAC GUYSApple Premier Partner
Apple Premium Service Provider
40 Copeland Avenue, Suite 111
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608-782-1565 • www.themacguys.net
HOURS:
Monday-Friday 9:00am-5:30pm
Saturday 10:00am-3:00pm
Sunday CLOSED
Is your MacBook, MacBook Air, or MacBook Pro starting to show signs of age? Time for an upgrade? Whether it’s a newer butterfly-keyboard-wielding MacBook Pro that you’re tired of or a dying plastic MacBook of yesteryear, we’ll show you all the options for trading in your trusty laptop right here. You can sell it on an online marketplace like eBay or Swappa, send it off to a recycling site, or trade it in with our trusted partner to get quick cash for your old gear in just a couple clicks. Follow along for a look at these options and more…
Prepare your MacBook for Trade In
The first couple things you need to do before looking into the various trade in options for your MacBook is back it up and factory reset it. Macs don’t have built in iCloud backups, so you’re going to have to figure out an alternative. The easiest and cheapest option is to create a Time Machine backup which can then be restored when setting up your new computer. There are plenty of other options, too.
Finally, you need to work your way through the factory reset process, and you can check out Michael’s article on How to factory reset your MacBook Pro before selling or giving it away to do so.
Trade in Your MacBook, MacBook Air, or MacBook Pro with 9to5Mac
9to5Mac has partnered with leaders in the iPhone/iPad/Laptop cash trade-in and repair industries. The easiest way to get cash for your device is to head over to trade-in.9to5mac.com for an instant quote. We chose this partner in particular because of their industry-leading paybacks, rapid payment service, integrity, and reliability. They’ll accept most iPhone, iPad, MacBook Pro, Apple Watch, iPod, Apple TV, AirPods, and more — as long as they are relatively recent and in working order, of course.
While 9to5Mac does do business, use, and endorse MyPhones Unlimited, the sites are external and we cannot be held liable for your experience with them. We may receive a small commission if you are satisfied with and move forward with your cash trade-in or repair, which is a great way to support the site. We love MyPhones, and we use it ourselves.
Other Great MacBook Trade in Sites
Trade in your MacBook, Air, or Pro at Apple Trade In
As you’re likely already aware, one compelling option for offloading your MacBook, MacBook Air, or MacBook Pro is to simply send it to Apple directly through their Trade In program. With Apple Trade In, you’ll get credit in the form of an Apple Store gift card to put toward any future Apple purchase — iPad, iPhone, whatever you want. You can get started on Apple’s website by choosing MacBook and entering your serial number (head to → About This Mac).
Apple Trade In isn’t the most generous trade-in option when it comes to trading in your MacBook Pro, but it is very easy and dealing with Apple comes with a peace of mind you won’t find elsewhere — you can be absolutely sure that the price you’re quoted for your old MacBook (which, honestly, won’t be much) is going to be yours — unless you send in something other what you said you would.
Trade In also isn’t limited to just taking old MacBooks. Apple will take your iPhone or smartphone from a variety of OEMs, MacBook, iPad, and even iMac. They’ll also recycle anything that they won’t buy. Head over to Apple Trade In to get started.
Trade in your MacBook at MyPhones Unlimited
MyPhones Unlimited is our MacBook, MacBook Air, and MacBook Pro trade in spot of choice — as mentioned, we’ve partnered with them for our own 9to5Mac trade-in portal. At MyPhones Unlimited, you’ll find an excellent combination of trade in values, seamless experience, and customer service.
Trading in your MacBook using our trade-in site is about as simple as it gets. Just choose the correct MacBook model, and MyPhones will present you with a quote. Like what you see? Click through and MyPhones will send you a box and pre-paid shipping label to send in your MacBook. You’ll then get a check in the mail for the total value of your trade assuming everything checks out.
Trade in your MacBook at Decluttr
Decluttr is a great destination for trading in your iPhone, and they tend to offer some of the best trade in values on the market. Decluttr has great reviews on Trustpilot, and we’ve work with them as a partner in the past — so they’re definitely one of the sites we would use ourselves.
Macbook Apple Store Near Me
Trade in your MacBook at Gazelle
MacBook, Air, or Pro owners also have the option of trading in their old laptop through Gazelle. In my experience, their trade in values are a bit lower than the rest of the options on this page, but they’re a popular and reliable destination nonetheless. The process of trading in your MacBook with Gazelle works about the same as the rest of the other device trade-in sites.
Trade in your MacBook at Best Buy
You can also trade in your MacBook, Air, or Pro at select electronics retailers around the world. In the US, the most popular destination is Best Buy, which takes iPhones, iPads, gaming hardware, MacBook Pro, streaming media, and more.
Even more sites: Trademore, Igotoffer, Itsworthmore, BuyBackWorld
Gazelle, MyPhones, and Apple Trade In aren’t the only destinations for trading in your MacBook. Some sites, if you’re willing to give them a chance, might even offer more. Be aware, though, that depending on the site you might run into issues not actually get those extra dollars. Some sites have rough Trustpilot ratings with reported issues with receiving payments for devices, for example.

That said, these sites aren’t all bad — many of them have enough positive reviews and reputation that it’s pretty unlikely you’ll get straight up scammed. Check out Trademore, Igotoffer, Itsworthmore, and BuyBackWorld if you want to dig around to find an alternative destination to trade in your MacBook Pro.
Macbook Air Apple Store
Best Online Marketplaces to trade in/sell your MacBook
Swappa
When it comes to selling your MacBook, Air, or Pro yourself, Swappa is one of the best sites on the web with a quickly growing community. The things that make Swappa stand out from the crowd is that it’s a marketplace dedicated to selling consumer electronics like the MacBook Pro, iPhone, iPad, Android phones, and more. they also have pretty low flat fees and they’re transparent throughout the process.
If you’re serious about getting the max value out of your MacBook while also resting on the comforts of a proven and well-moderated community of buyers, Swappa is the place to be. All transactions go through PayPal and come with the protections that provides, and the Swappa team has done a great job of making sure first-time sellers feel confident and secure fishing for a good buyer for their lightly-used goods.
eBay
eBay is undoubtedly the most popular place to sell used anything on the web, and it should come as no surprise that a fair volume of MacBooks are swapped there indeed. It might not be the easiest or most secure of destinations to sell your MacBook Pro, but it does have the largest pool of potential buyers. And unlike Swappa, you can hold auctions to potentially juice that MacBook, Air, or Pro for every dime it’s worth.
It goes without saying that eBay is a pretty good place to get a fair price for your device, but it also comes with a few downsides. It’s going to take way more work to list, watch, and monitor an eBay listing than it will to just send in your device through a trade-in site, and you’re also putting yourself at slightly higher risk of ending up with an undesirable buyer. eBay’s fees are also higher than many other sites. Check out eBay.
More trade in guides on 9to5Mac:
Latest trade in deals below…
Special deals and trade-in coupon codes for 9to5Mac readers
For a limited time, get 10% extra through Decluttr w/ code 9TO5MAC (valid til 7/31/21)
Mac
How much is your MacBook Pro worth?
- MyPhones via 9to5Mac: $300 cash (Late-2016, good)
- MyPhones via 9to5Mac: $350 cash (Mid-2017, good)
- MyPhones via 9to5Mac: $250 cash (2016, good)
- MyPhones via 9to5Mac: $300 cash (2017, good)
- MyPhones via 9to5Mac: $400 cash (2018, good)
- MyPhones via 9to5Mac: $650 cash (2018, good)
- MyPhones via 9to5Mac: $750 cash (2019, good)
- MyPhones via 9to5Mac: $1000 cash (2019 16-inch, good)
- Decluttr: Up to $300 cash (2012, enter serial)
- Decluttr: Up to $410 cash (2013, enter serial)
- Decluttr: Up to $400 cash (2014, enter serial)
- Decluttr: Up to $450 cash (2015, enter serial)
- Decluttr: Up to $750 cash (2016, enter serial)
- Decluttr: Up to $810 cash (2017, enter serial)
- Decluttr: Up to $1050 cash (2018, enter serial)
- Decluttr: Up to $1510 cash (2019, enter serial)
- Apple Trade-In: $300+ Apple Gift Card (varies, enter serial)
How much is your MacBook Air worth?
- MyPhones via 9to5Mac: $200 cash (2015, good)
- MyPhones via 9to5Mac: $250 cash (2017, good)
- MyPhones via 9to5Mac: $300 cash (2018, good)
- MyPhones via 9to5Mac: $400 cash (2019, good)
- MyPhones via 9to5Mac: $500 cash (2020, good)
- Decluttr: Up to $250 cash (2015, enter serial)
- Decluttr: Up to $310 cash (2017, enter serial)
- Decluttr: Up to $550 cash (2018, good)
- Decluttr: Up to $580 cash (2019, good)
- Decluttr: Up to $710 cash (2020, good)
- Apple Trade-In: $300+ Apple Gift Card (varies, enter serial)

Macbook Apple Store Not Working
How much is your MacBook (12-inch) worth?
- MyPhones via 9to5Mac: $200 cash (2015, good)
- MyPhones via 9to5Mac: $300 cash (2016, good)
- MyPhones via 9to5Mac: $350 cash (2017, good)
- Decluttr: Up to $230 cash (2015, enter serial)
- Decluttr: Up to $360 cash (2016, enter serial)
- Decluttr: Up to $480 cash (2017, good)
- Apple Trade-In: $300+ Apple Gift Card (varies, enter serial)
